Case studies are an invaluable asset when it comes to establishing proof that what you’re offering is valuable and of good quality.
According to Content Marketing Institute, U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics.
Okay, so you know case studies work. The question is, how do they work? And how can you squeeze the most value out of them? Here are 15 ways you can market your case studies to get the most out of them.
On Your Website
1) Have a dedicated case studies page.
You should have a webpage exclusively for housing your case studies. Whether you call this page “Case Studies, “Success Studies,” or “Examples of Our Work,” be sure it’s easy for visitors to find.
Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results.
Get Inspired: Google’s Think With Google is an example of a really well structured case study page. The copy is engaging, as are the goals, approach, and results.